OUR PRETTY IS ABOUT POSITIVE INTENT
The most toxic ingredients on the market are used to make products for us. There's nothing pretty about that. These toxins are allergens, EDCs, reproductive disruptors, and carcinogens. prettyonpurpose! endeavors to change this.
OUR PURPOSE IS URGING THE BLOSSOMING OF BLACK GIRLS
Pretty On Purpose uses the platform of natural and organic beauty, sustainable creativity, and daily conservation to urge the blossoming of Black girls into the next generation of health and environmentally conscious educators, advocates, and leaders.
G
THE GOOD
We can avoid the toxins in beauty care by taking a few simple steps and sharing what we learn with others
B
THE BAD
The UK has banned nearly 2K toxic ingredients. The US has banned 11!
U
THE REAL UGLY
These toxic ingredients are linked to endocrine disruption, reproductive issues, and cancer.
W
NOW WHAT?
We learn to make our own, support and purchase from us, and advocate for healthier ingredients.
